You read the books and ate some of the covers. Now, here's the real scoop on advertising, promotional campaigns, branding and building your business from the people who know it best. Check here often. We're always adding to Swagville U!
011. Clothing Sizes
How to know what sizes to order.
FULL ARTICLE
010. Stop ... Look ... Plan!
December and January is the perfect time to stop, look, and listen – to the facts, figures and pulse of your business, but no matter what month it is, there will never be a better time to start planning for your next twelve months that right now. Here are five simple steps toward achieving your business goals.
By John Haskell
FULL ARTICLE
009. Rainmakers Never Get Wet
It may seem a sad commentary to you, but the simple facts are that being a great butcher, baker, or candlestick maker is not worth a lot if you don't know how to bring in business.
By John Haskell
FULL ARTICLE
008. Do-It-Yourself Marketing
Some of the best things in life are free, and great marketing ideas are no exception to this rule. Professional Speaker and Seminar Leader John Haskell, a.k.a. "Dr. Revenue," offers the following eight "free" marketing tools.
By John Haskell
FULL ARTICLE
007. Dr. Revenue's Success Checkup
At recent meetings one of the most important topics has been sales and sales force productivity. We are in a period of tighter markets. How can your company hold on to its volume and take an increasing share of a decreasing market?
By John Haskell
FULL ARTICLE
006. Anything's Imprintable. Why Promotional Advertising Works.
Do you really believe in promotional products? Sure, you use them to promote your company, but would you really like to be somewhere else in marketing? Do you dream of 60-second spots during the Super Bowl as you sign off on a promotional products order?
By Connie O'Kane
FULL ARTICLE
005. Trade Show Displays: What Makes Them Work
Trade show displays are among the toughest challenges creative firms face. But, if done right, they can be show stoppers and most important–they can generate sales for your company. Here's why they are so tough and what you can do to make them work.
By Jared McCarthy, Swagville
FULL ARTICLE
004. Logos: What Makes Them Work
So, you need a new logo or maybe you think you want to change the one you already have. You're ready to invest hundreds or millions for this new piece of artwork. Before you get started, there are a few things you should know about the whats, whys and hows of great logos.
By Jared McCarthy, Swagville
FULL ARTICLE
003. All in the Family
Here are some family-friendly incentives that won't break the bank.
By Denis Jensen
FULL ARTICLE
002. Keep in Touch
Need an excuse to maintain contact with a client who's not quite ready to buy? Here are 12 legitimate reasons to pick up the phone today.
By James Sturdivant
FULL ARTICLE
001. Online Promotions: What Works (And What Doesn't!)
Advertising on the Web is on the rise, but so is the number of mistakes that marketers are making. Here are 15 essential dos and don'ts to consider.
By Kenneth Hein
FULL ARTICLE